Five Easy Ways to Reward Loyal Customers

Sep 2, 2013 by

Research has shown that it is easier to convince an existing customer to make a purchase than it is to persuade someone who has no experience with your business. Because of this, you should try and reward those who keep coming back to you, offering them something that makes them feel truly special. By catering to their best interests, they will be more likely to remain loyal to you and may also spread word about your business as well!

Give Some Recognition

People love feeling appreciated, even if they have purchased something from your store. Thus, if someone does something special, make sure to recognise that through your website. This can be done by highlighting which individuals have remained your prize clients for the month. If someone takes the time to write up a positive customer testimonial for your products or services, you can also put this up on your site as well. Just make sure to get permission from them first as they may not want their words to be made public. If they say yes though, thank them for their kind words by praising them on the web.

Make the Effort to Follow Up

Opening the avenues of communication is also important. If you’ve contacted an individual for any commercial reason, make sure to follow up with them in the future. This can be done in any of the following ways:

  • Using a CRM system to keep track of how you met your clients
  • Sending emails to all those who purchased a product asking them what they thought and if they’ve had any issues
  • Contacting those you met at a tradeshow or exhibition saying you enjoyed the chat and that you’re happy to answer any questions if need be
  • Just show that you’re willing to talk about anything that the customer needs and they will then keep on coming back in the future.

Offer Some Freebies

Everyone loves a gift even if it comes from a local business! Make some effort to create a range of high quality promotional items which can be given to repeat customers. Objects such as silicone wristbands or crystal glassware are just some of the options that you have available. Just make sure, whatever you choose, that the logo and slogan that are included reflect well on your business. Also make sure to choose a high quality item so that your company retains a positive impression for a lot longer.

Create a Loyalty Program

For really long-term customers, you can create a loyalty scheme that offers them discounts or promotions if they keep coming back to your store. For example, you could offer:

  • Free products for a certain number of purchases
  • Product coupons for those who spend a certain amount
  • Personal presentations of new product lines that arrive

Just be sure to set up your loyalty program so it encourages positive rather than negative feelings. Since true loyalty is based on emotion, you’ll need to work hard to make sure everyone, including anyone demoted from your loyalty program, is kept happy over time.

Think about Referrals

Lastly, you can tap into the good feelings of your existing customers by getting them to spread the word for additional rewards. This is called a referral program, and will generate extra marketing while providing added benefits to those who currently use your company’s products or services. In this way, you can increase your customer base and cement the feelings of your present clients.

All of these methods can be used to show your customers that you really care about their loyalty and thus encourage further sales later on.

About the Author:

Dynamic Gift is a company that started in Australia in 1998. Their company caters to people looking for silicone wristbands and other quality promotional items.

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