How Moms Can Market Their Small Business from Home
If you’re a mom who operates a business from your home, congratulations! Being a mom and running a business at the same time is not easy an easy task, especially with balancing household responsibilities and the needs of a company. However, every business, even those that are home-based, requires strong marketing and promotional efforts. Here are several ways moms can market their small businesses from home.
Build a Great Website
The more professional a company appears, the more serious it will be taken. By building a professional website, customers will be able to find your page more easily and will have more faith in your services. Although it may be easy to use a blog or Facebook as a home page, you need a real domain with high-quality content to succeed. If you are not confident in your own web design and writing skills, try hiring a contractor to build your site or freelance writers to create professional content.
Use Social Media
One of the best ways to promote your business is to spread the word via sites like Facebook, Twitter and LinkedIn. You can easily share promotions, discuss developments and gain new business by attracting fans and followers online. Additionally, be sure your company is listed on sites like Yelp or Yahoo in order to ensure that local customers can find you.
Reach Out to Customers
Stay in contact with customers by sending electronic newsletters, coupons or other information about your business. This kind of communication will allow customers to understand what your company has to offer. Regardless of personal needs, your customers will be more likely to return when your business information is front and center in their inboxes or mailboxes.
Provide Customized Goods
In order to keep your name fresh in people’s minds, sell or give away merchandise that is branded with your company name and/or logo. Things like custom reusable bags, promotional mugs or logoed travel cups are very popular and are likely to draw people to your online store or to your business. Whether you choose to sell these things for a small profit or give them away to current or prospective clients, customized promotional products can be a great marketing tool since they are useful to your customers. Meanwhile, every time your customers use your branded promotional items, you gain advertising exposure for your company.
No matter the size of your business, marketing is very important. By establishing yourself with a professional image, using social networking to reach out to customers and providing customized promotional products, you can easily market your company effectively and memorably.