Our Favorite Super Bowl Ads
We all hate commercials, right? They’re just there to interrupt our show! But there’s one day a year where the commercials themselves are featured just as much as the game. Every year, as millions of Americans gather together to watch the Super Bowl, roughly half of the viewers are there solely for the advertisements. Companies spend millions of dollars for 30 seconds of the nation’s attention, so they always put their best foot forward.
We all know that marketing and advertising is a huge part of any company’s success, and obviously not every company out there could afford even a 30 second ad for the Super Bowl, but it still surprises us when we hear how much a spot in the Super Bowl costs. Most advertisements, lasting only 30 seconds, costs more than most NFL players yearly salary. In 2016, the cost for a Super Bowl ad was $5 million, and in 2015, they sold for $4.5 million, which is an 11% increase in cost. So you can imagine that this year they’re paying even more than that $5 million per ad.
This cost has absolutely nothing to do with how much these ads cost to produce, it’s strictly just for the exposure, and how many people are going to be viewing these ads. An estimated 114.4 million sets of eyes will view each ad during the Super Bowl every year. That’s a lot of consumers. In most cases, the cost to be in the Super Bowl is well worth it. If you’re going to be spending that much on an ad, you want to make sure that it’s good, funny, and drives people to buy the product. So it’s worth it for a company to make their Super Bowl ads extra special, extra funny, and extra meaningful. At least, they try to. We all enjoy laughing and making fun of the worst ones, the ones that miss their mark and go from funny to awkward, and we all gush over the sentimental ads that move us, or spark feeling within us. As there are every year, this year there were some amazing ads. These are the ones that we loved.
Mr. Clean – This “Cleaner than your dreams” ad features a younger, and sexier, version of Mr. Clean than we’re used to seeing. This commercial made us all cringe, and then laugh, and then laugh even harder. By the end of the night, there were dozens of “Sexy Mr. Clean” parody accounts on Twitter.
Squarespace – Squarespace has been running John Malkovich advertisements for a few months now, but this one was the best one they’ve aired yet, making it obvious why they saved it for the Super Bowl. It had a classic, dry humor to it, so instead of a gut-busting laughter, we were all left chuckling as he sent angry emails to the “other” John Malkovich.
Honda – The majority of ads during the Super Bowl each year are car and beer commercials, and this one did not disappoint. Showcasing some of our favorite celebrities, such as Steve Carrell, Amy Adams, and Jimmy Kimmel, in their high school prime, reminding us that everyone looked awkward in High School.
Snickers – Everyone enjoys the “you’re not you when you’re hungry” ads from Snickers, whether they want to admit it or not. Adding one of the most lovably misunderstood Star Wars Villains, Kylo Ren, into this hilarious live commercial, brought a whole new meaning to the famous phrase.
Kia – Everyone loves Melissa McCarthy. This hilarious advertisement shows Melissa driving her new Kia Niro hybrid to various environmental battles, (almost) dying painfully at the end of each scenario. This ad was the perfect split between funny and meaningful, as it successfully showed us that there are easier ways to help the planet.
Audi – Audi gave us a powerful ad this year, showing a young girl in a soapbox racer, chasing after her dreams. The thing about this particular advertisement that was so moving was the empowering message of gender equality, bringing some of us to tears. This was the ad that we needed in 2017, and the estimated $10.04 million that they spent on this ad was not wasted.
And how about the companies who put on the commercials? Is the cost worth it? Every year there are plenty of Super Bowl ads that we feel like missed the mark, and then there are plenty that stick with you and you’ll be talking about for weeks to come. These are the ones that we’re still talking about and loving. What were your favorite Super Bowl ads this year?