Transforming Your Catering Business
Pubs, restaurants and catering businesses have been struggling for many years, with fewer people heading out to eat or drink when supermarkets are able to offer the likes of alcohol at a mere fraction of the price. In turn, far too many businesses in the hospitality and catering trades have been forced to hang up their aprons for good and move on to fresher pastures.
Those that have made it through the worst of the recent economic hardships will even now be looking at ways to improve their business to not only make it more appealing to customers, but also to reduce their overheads and in turn increase their profits.
Quality and price do not always have to go hand in hand and if you can offer luxurious services at a reasonable price, then there is a good chance that you will have far more custom and in turn see far more profit. In fact, in some cases, cutting prices a small amount and even making a loss on certain products may ultimately lead to greater profits in the long run.
Of course, to offer good quality food and drink, you will need good quality supplies from quality food suppliers, and this will not come cheap. You will also need good quality catering equipment and in the case of restaurants and bars the right décor too. All of this is likely to quickly add up and, in turn, offering quality food and drink at low prices is likely to be a mere pipe dream for many, especially once marketing costs are taken into account.
However, there will always be ways to transform a catering business and to appear more exclusive whilst simultaneously reducing prices. Finding quality equipment and catering supplies will remain vital but, so long as you buy them from the right companies, such supplies may not have to cost the earth. Furthermore, when it comes to equipment, you may well not have to buy everything you think you will need and those less essential additions may be far cheaper in the long run if they are rented as and when they are needed rather than being bought outright.
As the majority of caterers will know, presentation is key. However, this is not just about presenting your food in the right way and instead it will be about presenting your entire business in the most appealing manner. As such, from your promotion to your company logo and even the dishes you choose to create, everything about your business should be as appealing as possible to the customer. In fact, even tableware and table dressing should be as attractive and stylish as possible, fitting in with the image you have created of your business. The same cost-effective catering food suppliers should also be able to offer such additions and not only will buying all such items in one place save you time, but it may also save you money and ensure that you have everything that you need to impress a wide range of clientele right from the very start.
About the Author – Adam Howes is a freelance writer and sometime chef who contributes regularly to a wide range of food and lifestyle sites such as 3663.